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Many people enjoy the odd glass of wine with their meal and it is often the drink of choice at social events. However, new research from the University of Cambridge has suggested that selling wine in larger wine glasses may encourage people to drink more, even when the amount of wine remains the same.

The Behaviour and Health Research Unit (BHRU) at the University of Cambridge set out to explore whether the size of glass in which alcohol is served affects consumption. The study was entitled ‘The Pint Shop’ and was conducted in Cambridge mid-March to early July 2015. The results were published in the journal BMC Public Health and found that increasing the size of wine glasses led to an almost 10% increase in wine sales.

Medicine and Biological Sciences applicants should consider the link between an increase in alcohol consumption and diseases such as diabetes, cancer and liver disease. HSPS applicants should also consider whether the government should play in regulating this, and the extent to which government involvement in personal healthcare decisions should be encouraged in a democracy.


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